DECA and Ambition: An Inspirational Video for ICDC 2012

With the 2012 DECA International Career Development Conference (ICDC) just around the corner, the Glowstik team has partnered with DECA Bayview Secondary School to present an inspirational video.

It features Glowstik Social Marketing's Chief Executive Officer, Jerry Zhang and Chief Communications Officer, Arjun Bali. Also featured is Bethany Chrystoja, a member of DECA Bayview. The video talks about extending the skills that youth business leaders acquire through the DECA system to "start something".

The Founding Principles for The Art of Glow

This blog does not try to be controversial, with posts about what sucks and what’s going to change the world.

This blog tries to be inspirational, with attainable ways to get to the top.


This blog is not about how to make money.

This blog is about how to change the world (while making money).


This blog is not “social media for dummies”.

This blog is “social media for talented people, who have the creativity to think outside the box, the judgment to know how to apply concepts, and the determination to seek out success.


This blog is not a collection of ooey-gooey business buzzwords to make you feel smart.

This blog is a collection of practical ideas to engage your current customers and attract new ones.