An Easy Way to Boost Social Media Word-of-Mouth

Customers are lazy people; there are not many of them who will go out of their way to aid your brand, unless there is a large enough incentive to do so. We've taken care of the incentive in previous posts about making customers proud to support your brand and creating experiences that translate into good stories. So let's move onto the easier portion: removing the part where the customer has to go out of their way to support you.

Clearly, more people will share if you make it convenient for them. For example, Nike+ GPS, Nike's latest running app, allows users to automatically share the details of their latest run. So users feel the pride of publicizing their fitness and it's easy for them to do so.

On the other hand, while automated sharing can be convenient, status updates or tweets that sound canned do not resonate. Allow users to customize their sharing, in order to let their own authenticity shine through. If this is not practical, add a little bit of flair or personality to the automatic sharing.

Once you integrate some programming that makes sharing easy, you'll be well on your way to achieving the buzz that you've been looking for.

For more posts on promoting social media buzz, go to the sharing portal.

This is Not Your Average Social Media Marketing Blog

The blogosphere is teeming with publishers who rave about the power of social media marketing. By starting this blog, I just become another voice in the mega-choir of twenty-something upstarts, Facebook addicts, and self-proclaimed marketing experts, all singing roughly the same tune.

Thousands of paraphrased articles basically say the same thing: social media will revolutionize the way we do business. That sounds sort of familiar, doesn’t it? Satellite radio was supposed to revolutionize the radio industry. Ethanol was supposed to revolutionize automobiles.

Heck, the Shamwow was supposed to revolutionize the world.

However, unlike other bloggers, I don’t think of social media marketing as a “revolution”. More like another handy weapon to have in a branding arsenal. And more importantly, the purpose of this blog is not to make you salivate over how amazing social media is.

Instead, this blog is a no-nonsense entrepreneur’s guide to actually using social media to build your brand. This blog is for the ambitious innovators who dream of creating “the next big thing”. I know you have the creativity and I know you have the commitment; all you need is that little spark to ignite your idea.

I hope you use the ideas I talk about to get the brand advocates you need. See you at the top.