The Ultimate Guide to Creating Social Media Buzz: A Word-of-Mouth Portal

Intertwined in our nature is this inherent need to share. We need to talk to people about the weather, what we had for breakfast, and what we did over the weekend.

Now, the main goal of a social media marketer is to capitalize on this irresistible urge to talk. We hope to harvest brands that are resonant enough to talk about, then convince our customers to chatter away.

First of all, the buzz generates great brand recognition . More importantly though, you can spend millions on traditional advertising but no matter who you are, consumers trust what their friends say about your brand, more than what you say about your brand. When a customer talks positively about your product on Facebook, they tell 500+ friends that buying from you is a sound decision.

As soon as your brand harnesses the power of sharing, you are able to showcase your best characteristics to the entire world. Here are The Art of Glow's best posts on promoting social media buzz:

1. Making Customers and Supporters Proud to Share Your Brand
2. Creating Funny and Interesting Experiences that Translate Into Good Stories
3. Using Tangible Rewards and Incentives to Promote Word-of-Mouth
4. Making it Easy for Brand Advocates to Share

How to Build Brand Loyalty with Facebook and other Social Media

To truly create a strong emotional connection with your customers, you have to give them good experiences that make them feel special. After all, a brand is is simply a sum of every positive and negative experience a customer has with your business.

For many high prestige brands, stroking a customer's ego is never a bad thing. Tiffany & Co., the legendary jeweler, allows loyal customers access to a back vault stocked with highly exclusive merchandise not available to the general public.

These sorts of loyalty programs can extend to Facebook with the "closed group" feature where membership is by invitation only. Here, you can pamper your most die-hard fans with special deals and early access to new products. Obviously, the feeling of being part of an exclusive group, can make the 2% of customers who drive 80% of sales, feel very special.

This is excellent for companies who are selling a revolutionary new technology that only a small segment has bought into. Reward these first supporters and they will reward you.

Although the closed nature detracts from direct online sharing, word-of-mouth in the real world will be strong, as your proud brand advocates boast about their membership in this group.