How to Respond to Positive Feedback through Social Media

For an entrepreneur, there is nothing sweeter than the feeling of positive feedback, especially through social media. But don’t get caught in the moment. Positive feedback is an opportunity to advance your brand even further, in the eyes of both the reviewer and the general public. This is your chance to turn fans into fanatics and transform brand loyalty into the coveted “loyalty beyond reason”.

Thank the Reviewer

After all, they probably just augmented your profits by one or two percent.

Engage Him or Her Even More

Start an entire conversation with them by prompting them to talk more about themselves and their idiosyncrasies. Ask questions that they would be proud to answer. Here is a link to a great example of an exchange between a positive reviewer and a fine Italian restaurant. I highly recommend that you take a look at it.

This sort of conversation can go on for several days back and forth. Also, in addition to engaging this particular customer, through this conversation you gain valuable insights into how to improve your own restaurant experience. And as you begin to see commonalities in the people who praise your brand, you can better target your marketing toward a particular niche.

One day, maybe you’ll come across a million-dollar conversation where somebody gives you the suggestion that can immediately drive your brand to the top. That’s the ultimate reward for the fifteen minutes per day that you spent responding to feedback.

Give Out Tokens of Appreciation to Reviewers

First of all, this should only be done occasionally so your costs are not too high and your fans do not come to expect rewards. To add, these can just be coupons or small gift certificates; there is little correlation between the extravagance of these gifts and how loyal they will be. However, do not expect them to tell their friends about your brand, in exchange. Do not ask for anything in return. Period.

Do Not “Feature” the Feedback on your Facebook Page

This is not only pointless (the post is already public), but comes off as desperate. If you are using Twitter, occasional re-tweets of positive feedback is OK. On the other hand, there is nothing wrong with motivating and praising employees by sharing the feedback with them during meetings or presentations.

As soon as you apply these principles, your brand loyalty will skyrocket.

The Ultimate Guide to Creating Social Media Buzz: A Word-of-Mouth Portal

Intertwined in our nature is this inherent need to share. We need to talk to people about the weather, what we had for breakfast, and what we did over the weekend.

Now, the main goal of a social media marketer is to capitalize on this irresistible urge to talk. We hope to harvest brands that are resonant enough to talk about, then convince our customers to chatter away.

First of all, the buzz generates great brand recognition . More importantly though, you can spend millions on traditional advertising but no matter who you are, consumers trust what their friends say about your brand, more than what you say about your brand. When a customer talks positively about your product on Facebook, they tell 500+ friends that buying from you is a sound decision.

As soon as your brand harnesses the power of sharing, you are able to showcase your best characteristics to the entire world. Here are The Art of Glow's best posts on promoting social media buzz:

1. Making Customers and Supporters Proud to Share Your Brand
2. Creating Funny and Interesting Experiences that Translate Into Good Stories
3. Using Tangible Rewards and Incentives to Promote Word-of-Mouth
4. Making it Easy for Brand Advocates to Share

Creating Funny Experiences to Generate Social Media Buzz

Facebook users love to entertain their friends. We'll share jokes, funny stories, and odd things that we notice with life. Why not make your brand one of these interesting or amusing status updates, that are the lifeblood of Facebook and Twitter?

Use either your product or your marketing to create experiences that don't happen every day. There are no boundaries on what you do, as long as it's unique enough to solicit an emotional reaction. This reaction can be surprise, laughter, the classic "awwww... that's so cute," or anything else that resonates with your target audience.

Burger King made people laugh with the interactive "Subservient Chicken" marketing campaign. Basically, this campaign was a website where users would see a video of a man dressed as a chicken; they could type in commands to get him to do things like "peck ground" or "walk like an Egyptian" (all pre-recorded, of course).

The entertainment value of this website triggered sharing and word-of-mouth like no traditional advertisement could ever dream of doing. Meanwhile, it furthered Burger King's brand of "having it your way" and drove up profits by 30%.

Stores should use the intimate environment that they create to form these interesting experiences. Imagine how many teenage girls would scream their heads off on Facebook and Twitter if, at Abercrombie or Hollister, the models (or even just the attractive-enough employees) started talking to them.

Take these examples and adapt them to your business, to generate the buzz your revolutionary idea needs.

For more posts on promoting social media buzz, go to the sharing portal.