One of the most attractive facets of Facebook marketing campaigns is the massive word-of-mouth potential. However, a vast majority of promotion on Facebook does not take advantage of the most efficient platform for sharing, in the world.
To figure out how to spur sharing, we can go back to the roots of why Facebook is so addicting. We love Facebook because it is an opportunity to show our true colors to a network of people who are interested in them. If you have Facebook, you know what you share: status updates often detail your accomplishments of the day, you might post your child's graduation photos, and you may put your political or religious views in your information section.
The common denominator of all these items is that you are proud to showcase them to the world. Why do people spend time filling out their favorite bands, movies, and athletes on their profiles? Because they're proud to show how unique and special their preferences are.
Clearly, the best way to trigger word-of-mouth on Facebook, is to position your product in a way that your customers can be proud to use it.
Nike + iPod (a device that tracks and shares running statistics) users are proud to share the fact that they are avid users because it gives them the image of being fit and determined.
Meanwhile, charity donors love to flaunt their generosity and restaurant-goers like to show off their good tastes.
All of these people would take pride in sharing their love of a specific brand on Facebook. How can your brand make customers feel the same way?
For more posts on promoting social media buzz, go to the sharing portal.
Posts
No comments:
Post a Comment