Facebook users love to entertain their friends. We'll share jokes, funny stories, and odd things that we notice with life. Why not make your brand one of these interesting or amusing status updates, that are the lifeblood of Facebook and Twitter?
Use either your product or your marketing to create experiences that don't happen every day. There are no boundaries on what you do, as long as it's unique enough to solicit an emotional reaction. This reaction can be surprise, laughter, the classic "awwww... that's so cute," or anything else that resonates with your target audience.
Burger King made people laugh with the interactive "Subservient Chicken" marketing campaign. Basically, this campaign was a website where users would see a video of a man dressed as a chicken; they could type in commands to get him to do things like "peck ground" or "walk like an Egyptian" (all pre-recorded, of course).
The entertainment value of this website triggered sharing and word-of-mouth like no traditional advertisement could ever dream of doing. Meanwhile, it furthered Burger King's brand of "having it your way" and drove up profits by 30%.
Stores should use the intimate environment that they create to form these interesting experiences. Imagine how many teenage girls would scream their heads off on Facebook and Twitter if, at Abercrombie or Hollister, the models (or even just the attractive-enough employees) started talking to them.
Take these examples and adapt them to your business, to generate the buzz your revolutionary idea needs.
For more posts on promoting social media buzz, go to the sharing portal.
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