The blogosphere is teeming with publishers who rave about the power of social media marketing. By starting this blog, I just become another voice in the mega-choir of twenty-something upstarts, Facebook addicts, and self-proclaimed marketing experts, all singing roughly the same tune.
Thousands of paraphrased articles basically say the same thing: social media will revolutionize the way we do business. That sounds sort of familiar, doesn’t it? Satellite radio was supposed to revolutionize the radio industry. Ethanol was supposed to revolutionize automobiles.
Heck, the Shamwow was supposed to revolutionize the world.
However, unlike other bloggers, I don’t think of social media marketing as a “revolution”. More like another handy weapon to have in a branding arsenal. And more importantly, the purpose of this blog is not to make you salivate over how amazing social media is.
Instead, this blog is a no-nonsense entrepreneur’s guide to actually using social media to build your brand. This blog is for the ambitious innovators who dream of creating “the next big thing”. I know you have the creativity and I know you have the commitment; all you need is that little spark to ignite your idea.
I hope you use the ideas I talk about to get the brand advocates you need. See you at the top.
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